The Jaguar Land Rover (JLR) sales have been struggling, particularly in Europe and the US. Tata Motors, the parent company, has faced criticism for their marketing strategy aimed at appealing to the “woke crowd,” which some believe to be a misguided approach. The company also faces stiff competition in the Indian market.
Despite these challenges, some investors see potential in Tata Motors due to their holdings in Tata Sons and Tata Capital, as well as plans for a passenger vehicles and commercial vehicles demerger. However, others remain skeptical, citing persistent issues with service and reliability, and a lack of compelling new products. The company’s focus on hybrid technology and electric vehicles could also be a significant factor in its future success or failure.
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