Tata Motors, owner of Jaguar and Land Rover, has faced criticism for their recent marketing strategy which seems to target the “woke” crowd. This shift in strategy has raised concerns among investors and analysts about the company’s future prospects in the competitive Indian market. Many believe that Tata Motors needs to address their quality control and service issues, as well as invest in hybrid technology, to remain competitive.
Despite these concerns, some investors see value in Tata Motors due to its stake in Tata Sons and Tata Capital, as well as the potential for value-unlocking events such as the demerger of their passenger and commercial vehicles. However, others remain skeptical and believe that the company’s sales will continue to stagnate until they address their quality and reliability issues.
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